French wine and spirit exports to the U.S.
hit new highs in terms of both volume and
value in 2006, according to the 2006 edition
of The Global Drinks Market: Impact Databank
Review and Forecast. Following their peak
year in 2002, combined exports of wine and
spirits from France to the U.S. slumped for
the next few years, triggered by anti-French
sentiment stemming from France’s objection
to the war in Iraq, and compounded by the
continued weakness of the U.S. dollar as well
as frenetic competition from other major export
origins.
The U.S. is the largest export market for
French wines & spirits combined, amounting
to €2.05 (US$2.6) billion in 2006, a
22% increase over the year prior. Surprisingly,
Bordeaux was the fastest-growing major wine
origin, with a 21.4% gain by volume to 1.71
million nine-liter cases in 2006. Exports
of Burgundy and Champagne to the U.S. also
performed well last year, as did non-AOC wines
and French vodka.
Champagne shipments are nearly back to their
pre-Millennium levels, while Cognac exports
to the U.S. reached an all-time high in 2006.
Globally, last year was the second-best ever
for Cognac, with 152 million bottles shipped
outside France, and by the end of 2007, the
region expects to eclipse the previous record
set in 1989. Total French wine and spirit
exports worldwide reached an all-time high
of €8.7 (US$10.9) billion last year,
besting 2003’s previous record. China’s
rapidly growing economy made it the fastest-growing
destination last year, soaring 45% to €7.8
(US$9.8) billion.